Retaining talent? Work on your sustainable ambitions | NS

Retaining talent? Make your organization more sustainable

Is corporate sustainability the solution to talent retention? A strong sustainability policy is good for the environment and it makes a company more attractive to talent. But how do you tackle it? There are many gains to be made on business mobility.

NS Business Card as flexible solution

Our solutions

With the NS-Business Card, your employees travel easily from door to door, without recharging their balance or declaring expenses. In fact, these expenses appear monthly on a ready-made VAT invoice. Employees can use the NS-Business Card for the train, bus, streetcar and metro, but also for the OV-fiets and shared transport.

Discover NS-Business Card

Full support with NS Go

NS Go is the complete platform of NS Business and makes sustainable business a lot easier. It gives you 24/7 insight into travel behavior, costs and CO2 emissions. You can also settle (home office) allowances with your salary. You receive reports and even personal advice from our mobility expert.

Why sustainable business is indispensable for modern companies

Future-proof companies have long ceased to be just about making a profit. Achieving sustainability goals is at least as important. With lower CO2 emissions, you take a good step in sustainable business. In doing so, you work towards a better planet and at the same time create an attractive workplace for employees.

In addition, new laws and regulations increasingly require companies to operate sustainably. For example, since July 1, 2024, employers with 100 or more employees have been required to report on work-related personal mobility (WPM). Large companies have also had to deal with the European Corporate Sustainability Reporting Directive (CSRD) since 2024.

Mobility as a Service as a sustainable solution

The leased car used to be an attractive fringe benefit, but today people want more choice and flexibility. Mobility as a Service (MaaS) responds to this by offering various transport options. A smart choice for sustainable business.

After all, with MaaS you easily link partial transport to daily travel. A single app provides access to public and shared transport, allowing employees to plan their trips quickly and efficiently.

Attract and retain talent with sustainable business practices

Have you ever considered that corporate sustainability improves your brand image and helps with talent recruitment? More and more job seekers are weighing issues such as sustainability heavily in their decision, and for several reasons.

Better reputation and brand image Companies with a strong focus on sustainability are often seen as more ethical and responsible. This is attractive not only to customers, but also to employees. A sustainable image can differentiate your company from competitors and ensure that the right talent applies to you.
Work happiness and engagement People who work for a sustainable company often feel happier and more engaged. They know their work contributes to a greater cause, which leads to higher morale and motivation. When employees take pride in their employer's sustainable initiatives, it promotes their satisfaction within the company.
Loyalty and less employee turnover When employees can identify with their employer's sustainability goals, they are more likely to stay longer. This results in less turnover and more stability within the company. Sustainable companies create a work environment where employees feel valued and supported, which increases their loyalty. Active promoters Employees who care deeply about sustainable business often become active promoters of the brand. They are proud of their employer and share this enthusiasm with their network. This helps attract new talent. This word-of-mouth advertising is valuable for strengthening your brand image and increasing your visibility in the labor market.